Create and Sell Digital Planners

Why Digital Planners?

Digital planners are convenient, eco-friendly, and customizable. They cater to a wide range of needs, from daily scheduling to goal setting and budget tracking. As more people shift towards a digital lifestyle, the demand for these planners is growing. For mums, creating digital planners can be a fulfilling and flexible business opportunity.

Understand Your Market

Before you dive into creating digital planners, it’s essential to understand your target market. Who are you creating these planners for? Busy professionals, students, teachers, or other mums like yourself? Each group has unique needs, and tailoring your planners to meet these can set you apart from the competition.

Learn the Tools of the Trade

To create digital planners, you’ll need to familiarize yourself with some design tools. Here are a few popular ones:

• Canva: User-friendly and perfect for beginners. Offers templates and easy drag-and-drop features.
• Adobe Illustrator: For more advanced designs. Offers greater flexibility and professional-quality output.
• Procreate: Ideal for those who prefer designing on an iPad. Great for hand-drawn elements.

Spend some time exploring these tools and take advantage of free tutorials available online.

Design Your Planners

Start by brainstorming what type of planners you want to create. Here are some ideas:

• Daily/Weekly/Monthly Planners
• Goal Setting Planners
• Budget Planners
• Fitness and Health Planners
• Meal Planners
• Teacher or Student Planners

Once you have your ideas, sketch out your designs. Consider the layout, color schemes, and what elements will be most useful for your target audience. Ensure your designs are visually appealing and easy to use.

Create Your Digital Products

After finalising your designs, it’s time to create the digital files. Save your planners in popular formats like PDF, which is easy for users to download and print if needed. Ensure that your digital files are high-quality and optimized for different devices.

Set Up Your Online Store

Now that you have your digital planners ready, you need a platform to sell them. Here are some popular options:

• Etsy: A well-known marketplace for digital and handmade products. Easy to set up and great for reaching a large audience.
• Shopify: Ideal if you want to create your own branded online store. Offers various templates and plugins.
• Gumroad: Simple to use and perfect for selling digital products. Allows you to set up a store quickly.
• Creative Market: A platform for creative assets. Great for reaching designers and creative professionals.

Ensure your product listings are detailed, with clear descriptions and high-quality images showcasing your planners.

Market Your Digital Planners

Marketing is crucial to the success of your side hustle. Here are some strategies:

• Social Media: Use platforms like Instagram, Pinterest, and Facebook to showcase your planners. Share tips, behind-the-scenes content, and user testimonials.
• SEO: Optimise your product listings and website for search engines. Use keywords related to digital planners, such as “daily planner PDF,” “printable planner,” and “digital journal.”
• Blogging: Start a blog related to planning and productivity. Offer valuable content and integrate your products naturally within your posts.
• Email Marketing: Build an email list by offering a freebie, like a sample planner page. Use this list to send updates, promotions, and new product announcements. Learn more about Email Marketing in our article What is Email Marketing?

Engage with Your Customers

Customer satisfaction is key to building a loyal following. Respond promptly to inquiries, gather feedback, and make improvements based on customer suggestions. Consider creating a community around your brand, such as a Facebook group where customers can share how they use their planners and offer tips.

Scale Your Business

As your business grows, consider expanding your product line. Offer different planner designs, add-ons like stickers and printable templates, or even create digital planner bundles. Collaborate with other creators or influencers to reach a broader audience.

Starting a side hustle creating and selling digital planners is a fantastic way for stay-at-home mums to combine creativity and entrepreneurship. With dedication, the right tools, and effective marketing, you can turn your passion into a profitable business. So, why wait? Start designing and watch your side hustle flourish!

Creating and selling digital planners as a side hustle scores an 8 out of 10 in terms of ease. This high rating is due to several factors that make it accessible and manageable for stay-at-home mums. Firstly, the initial investment is low since it primarily involves time and creativity rather than significant financial resources. Numerous user-friendly design tools, such as Canva and Adobe Illustrator, are available, making the design process straightforward even for beginners.

Additionally, the rise of online marketplaces like Etsy, Shopify, and Gumroad simplifies setting up a storefront and reaching a broad audience. Marketing your products through social media, SEO, and email marketing is also highly feasible with the wealth of free resources and guides available. However, the learning curve associated with mastering design tools and effective marketing strategies might pose a challenge, hence the score of 8 rather than 10. With dedication and a willingness to learn, stay-at-home mums can successfully turn this side hustle into a profitable venture.